Journal Title：Journal Of Interactive Marketing

The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in interactive marketing.

《Journal Of Interactive Marketing》旨在確定與快速發(fā)展的互動(dòng)營(yíng)銷(xiāo)領(lǐng)域相關(guān)的問(wèn)題和框架思想，其中包括與個(gè)人客戶(hù)的分析、定位和服務(wù)相關(guān)的在線(xiàn)和離線(xiàn)主題。雜志致力于發(fā)表前沿、高質(zhì)量和原創(chuàng)的研究，展示互動(dòng)營(yíng)銷(xiāo)各個(gè)方面的結(jié)果、方法、理論、概念、模型和應(yīng)用。該雜志沒(méi)有首選或不允許的方法，但對(duì)任何類(lèi)型的概念嚴(yán)謹(jǐn)?shù)姆椒ǘ汲珠_(kāi)放態(tài)度。手稿應(yīng)解決當(dāng)前或新出現(xiàn)的管理問(wèn)題，并有可能影響互動(dòng)營(yíng)銷(xiāo)的實(shí)踐和理論。

Journal Of Interactive Marketing創(chuàng)刊于1987年，由Elsevier出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，在行業(yè)領(lǐng)域中學(xué)術(shù)影響力很大，屬于國(guó)際一流期刊，關(guān)注度和專(zhuān)業(yè)度非常高，所以對(duì)原創(chuàng)文章要求創(chuàng)新性很高，過(guò)審難度很高，如果您有志于一流期刊，建議關(guān)注此刊。平均審稿速度 ，影響因子指數(shù)6.8，該期刊近期沒(méi)有被列入國(guó)際期刊預(yù)警名單，廣大學(xué)者值得一試。